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Lead (zen)eration: Content with content marketing
When was the last time you looked back on a life decision and consciously judged yourself as a poor decision-maker? For me, it was when I found out carpenter jeans weren’t cool—unfortunately for me,...
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Content Win-Windication
The following post was written by Kevin Nolan, a demand generation expert who provides Integrate clients with nearly 15 years of experience in the B2B industry. There is nothing I like more before...
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Remedial Content Marketing with Dwight Schrute: Lesson 1
I’ve always felt a profound sense of right and wrong when it comes to writing, but when it comes to buzzwords, I’m torn. Half of me files buzzwords under “dictionary pariah” and “idiom leper” in my...
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Remedial Content Marketing with Dwight Schrute: Lesson 2
Even though we hate on buzzwords, each was cool once. And we’re all a little guilty of letting them live on in internet infamy. Truth be told, our website is littered with buzzwords, and some of those...
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Remedial Content Marketing with Dwight Schrute: Lesson 3
Even though we hate on buzzwords, each was cool once. And we’re all a little guilty of letting them live on in internet infamy. Truth be told, our website is littered with buzzwords, and some of those...
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Using Social Media to Drive Content Consumption
Social media is about more than little blue birds, funny pictures and self-indulgent messaging. For B2B marketers especially, social media offers an opportunity to provide prospects with value on an...
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The Bird is the Word—Twitter for B2B Lead Generation
B2B brands face numerous self-imposed difficulties when positioning their products and services, and in no other medium is this more evident than with a brand’s own website. In its 2012 B2B Marketing...
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Your Content Marketing Strategy is Killing Sales
Content marketing is kind of a big deal for those of us in the B2B space. According to an October 2012 Brightcove report, 45% of B2B marketers planned on increasing their content marketing budgets over...
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Optimize B2B Digital Strategies With Context
Think about how we first used to access the Internet. We all suffered through cacophonous connection jingles at home, and our “surfing” would come to an untimely end whenever a family member decided...
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B2B Gets Social: LinkedIn Edition
Other social media networks are valuable to B2B but none quite so like LinkedIn, which has become a unique beacon of professionalism and business specificity in the burgeoning social landscape. Read...
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